Kalpavriksh, Centrum’s PE fund, buys online way of life brand name The Label Life.The Label
Life, an internet-first lifestyle brand name of modern style, accessories and house decoration garnered Rs 20 crore in financing from Kalpavriksh, Centrum’s PE fund. The company’s investors consist of Mithun Sacheti, Co-founder of CaratLane; and Haresh Chawla.
Preeta Sukhtankar, Creator and CEO, The Label Life, says,
Kalpavriksh’s team has a deep understanding of supply chain, operations and client engagement, so we have a lot to gain from this collaboration. With Kalpavriksh’s investment, the brand name’s immediate strategies are to aggressively broaden the label, double the SKUs, check out an omni-channel technique and focus on collaborations and partnerships.Founded in November 2015, The Label Life retails home decor and fashion styled by Sussanne Khan, Malaika Arora and Bipasha Basu. For their fashion arm, their target clients are women between the ages of 23 and 45 years, who reside in the top ten cities of the country.In that regard, the company homes creates modeled for metropolitan Indian female. They release capsule collections through the month, accompanied by style-guides to help the client even more. For example, with its newest pill collection of 9 products, it showed 40 various looks.Giri Krishnaswamy, Chief Investment Officer, Kalpavriksh said “Consumer-centric organisations are at an inflection point in India and The Label life is well positioned to capitalise on this opportunity. The brand name has demonstrated development through development and strong client engagement concurrently with great unitary economics. “Niraj Shah from Kalpavriksh will be joining the board of The Label Life, working closely with the group to provide tactical assistance in supply chain, retail operations and guidance in the next stage of lucrative growth.Currently clocking Rs 2 crore in regular monthly revenues, the company has served 70,000 customers up until now. Preeta informs YourStory that the newly raised funds will now be deployed towards ushering in the next stage of their growth,
by increasing the SKU count, generating more efficiency in their supply chain management, talent acquisition and last but not least, making a lot more robust technology stack, as it is all done in-house. Kalpavriksh is Centrum’s maiden PE fund under Centrum Alternatives LLP which purchases high development unlisted business in consumer, education, innovation, health care, and health sectors. The Label Life is the second financial investment by Kalpavriksh this year. Previously, it had actually purchased H.E.A.L, which is a Mumbai-based chain of physiotherapy centres.The Label Life has actually likewise promoted cooperations with designers like Falguni Shane Peacock and Payal Singhal. And because the company will turn two this month, they are celebrating by slipping in thoughtful presents with every order.”We are likewise launching a brand film that informs our stylist-led story with style editors Sussanne Khan,
Malaika Arora and Bipasha Basu. 2018 will see brand-new categories, brand-new verticals, and new collaborations, which we understand our critical and growing consumer base will enjoy, “Preeta reveals.At present,$7-9 billion of the$70 billion Indian fashion market is digitally affected. Majority of this modification has been influenced by social media and smart devices, with as many as 85 percent of online clothing shoppers preferring to go shopping and browse on their phones.In the last 5 years the online style market has become extremely attractive even to typically offline players like Zara, which browsed the web previously this year in India. According to experts, increased accessibility together with brand-new players expanding the online market, will result in over HALF sales originating from tier II cities by 2020.